The annual “Purple Tuesday” will be taking place on Tuesday 12th November and will see Shopping Centres and retailers across the country introduce measures to ensure an inclusive shopping experience for those living with both physical and hidden disabilities. Belle Vale Shopping Centre continuously strives to improve the customer experience for disabled people visiting the Centre.
To demonstrate their support, all Belle Vale Shopping Centre staff have undertaken the internationally recognised World Host Disability Awareness training. All cleaning staff & Security along with appointed members of the team have also undertaken an autism awareness course and have become ‘Autism Champions’. There are disability ambassadors at the Centre all year around identifiable by their purple badges. Both ‘champions’ and ambassadors are the go-to employees in the centre with the most in-depth knowledge for shoppers or staff members who are seeking advice.
Belle Vale Shopping Centre has also launched their quiet hour for which retailers turn their music down, or even off between the hours of 9am and 10am every day to support shoppers who may experience sensory overload. On Purple Tuesday, the centre will also be expressing their support across every digital platform by changing to purple to show their support.
Paul Wilson, Centre Manager of Belle Vale Shopping Centre, commented: “At Belle Vale Shopping Centre, we make a conscious effort to improve the customer experience for disabled people, which is why it is such an honour to be involved with Purple Tuesday again this year. As a Centre, we’re committed to changing the customer experience for people with disabilities for good.” https://wearepurple.org.uk/